Sales and marketing

Sales and marketing are two related yet distinct business functions that are focused on promoting and selling products or services.

Sales refers to the process of identifying potential customers, promoting products or services, and closing deals to generate revenue. It involves activities such as lead generation, prospecting, and negotiation, among others.

Marketing refers to the overall strategy and efforts to promote a product or service, build brand awareness, and influence consumer behavior. It encompasses various activities such as market research, product development, advertising, and public relations, among others.

The goal of sales and marketing is to increase revenue and growth for a business by attracting and retaining customers and promoting products or services effectively. The two functions often work together to achieve common objectives, but they have different approaches and priorities.